SIGNAGE · DIGITAL PRINT · BRANDING
GRAFIK15 / JOURNAL 01How to Choose the Right Sign
A successful sign is not simply attractive. It must help visitors recognize a business, find its entrance and understand its visual identity. The correct choice balances reading distance, facade dimensions, mounting conditions, materials and lighting.
01. Define the objective
Check the main direction of traffic and intended reading distance. We assess the site, measure the installation area, review viewing distances and define the required visibility. Use a clear type hierarchy instead of squeezing several messages into the same small surface. Typography, color, illumination, material choice and production files are coordinated into one practical system.
Different materials behave differently under sunlight, rain, wind and cleaning. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
02. Understand the site
Use a clear type hierarchy instead of squeezing several messages into the same small surface. Typography, color, illumination, material choice and production files are coordinated into one practical system. Different materials behave differently under sunlight, rain, wind and cleaning. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency.
Lighting should be even, serviceable and compatible with electrical safety requirements. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
03. Reading distance
Different materials behave differently under sunlight, rain, wind and cleaning. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency. Lighting should be even, serviceable and compatible with electrical safety requirements. We assess the site, measure the installation area, review viewing distances and define the required visibility.
Check the main direction of traffic and intended reading distance. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
04. Choose materials
Lighting should be even, serviceable and compatible with electrical safety requirements. We assess the site, measure the installation area, review viewing distances and define the required visibility. Check the main direction of traffic and intended reading distance. Typography, color, illumination, material choice and production files are coordinated into one practical system.
Use a clear type hierarchy instead of squeezing several messages into the same small surface. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
05. Color and surfaces
Check the main direction of traffic and intended reading distance. Typography, color, illumination, material choice and production files are coordinated into one practical system. Use a clear type hierarchy instead of squeezing several messages into the same small surface. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency.
Different materials behave differently under sunlight, rain, wind and cleaning. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
06. Durability
Use a clear type hierarchy instead of squeezing several messages into the same small surface. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency. Different materials behave differently under sunlight, rain, wind and cleaning. We assess the site, measure the installation area, review viewing distances and define the required visibility.
Lighting should be even, serviceable and compatible with electrical safety requirements. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
07. Lighting
Different materials behave differently under sunlight, rain, wind and cleaning. We assess the site, measure the installation area, review viewing distances and define the required visibility. Lighting should be even, serviceable and compatible with electrical safety requirements. Typography, color, illumination, material choice and production files are coordinated into one practical system.
Check the main direction of traffic and intended reading distance. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
08. Production-ready files
Lighting should be even, serviceable and compatible with electrical safety requirements. Typography, color, illumination, material choice and production files are coordinated into one practical system. Check the main direction of traffic and intended reading distance. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency.
Use a clear type hierarchy instead of squeezing several messages into the same small surface. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
09. Site measurements
Check the main direction of traffic and intended reading distance. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency. Use a clear type hierarchy instead of squeezing several messages into the same small surface. We assess the site, measure the installation area, review viewing distances and define the required visibility.
Different materials behave differently under sunlight, rain, wind and cleaning. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
10. Installation sequence
Use a clear type hierarchy instead of squeezing several messages into the same small surface. We assess the site, measure the installation area, review viewing distances and define the required visibility. Different materials behave differently under sunlight, rain, wind and cleaning. Typography, color, illumination, material choice and production files are coordinated into one practical system.
Lighting should be even, serviceable and compatible with electrical safety requirements. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
11. Final inspection
Different materials behave differently under sunlight, rain, wind and cleaning. Typography, color, illumination, material choice and production files are coordinated into one practical system. Lighting should be even, serviceable and compatible with electrical safety requirements. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency.
Check the main direction of traffic and intended reading distance. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
12. Maintenance
Lighting should be even, serviceable and compatible with electrical safety requirements. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency. Check the main direction of traffic and intended reading distance. We assess the site, measure the installation area, review viewing distances and define the required visibility.
Use a clear type hierarchy instead of squeezing several messages into the same small surface. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
Share your measurements, ideas or photos of the site and we will review the application together.