GRAFIK15 / JOURNAL 02Vehicle Wraps: Put Your Brand on the Road
A vehicle wrap is a moving expression of a brand. A vehicle is not a flat poster: doors, handles, curved metal panels and windows all affect the layout. Every installation starts with measurement and practical planning.
01. Define the objective
Vehicle year and model must be checked before artwork positioning. We assess the site, measure the installation area, review viewing distances and define the required visibility. Keep important information away from door gaps and abrupt body contours. Typography, color, illumination, material choice and production files are coordinated into one practical system.
Compare the scope and cost of full wrapping against a carefully designed partial wrap. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
02. Understand the site
Keep important information away from door gaps and abrupt body contours. Typography, color, illumination, material choice and production files are coordinated into one practical system. Compare the scope and cost of full wrapping against a carefully designed partial wrap. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency.
Use films and laminates appropriate for cleaning habits, sun exposure and daily operation. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
03. Reading distance
Compare the scope and cost of full wrapping against a carefully designed partial wrap. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency. Use films and laminates appropriate for cleaning habits, sun exposure and daily operation. We assess the site, measure the installation area, review viewing distances and define the required visibility.
Vehicle year and model must be checked before artwork positioning. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
04. Choose materials
Use films and laminates appropriate for cleaning habits, sun exposure and daily operation. We assess the site, measure the installation area, review viewing distances and define the required visibility. Vehicle year and model must be checked before artwork positioning. Typography, color, illumination, material choice and production files are coordinated into one practical system.
Keep important information away from door gaps and abrupt body contours. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.

05. Color and surfaces
Vehicle year and model must be checked before artwork positioning. Typography, color, illumination, material choice and production files are coordinated into one practical system. Keep important information away from door gaps and abrupt body contours. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency.
Compare the scope and cost of full wrapping against a carefully designed partial wrap. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
06. Durability
Keep important information away from door gaps and abrupt body contours. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency. Compare the scope and cost of full wrapping against a carefully designed partial wrap. We assess the site, measure the installation area, review viewing distances and define the required visibility.
Use films and laminates appropriate for cleaning habits, sun exposure and daily operation. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
07. Lighting
Compare the scope and cost of full wrapping against a carefully designed partial wrap. We assess the site, measure the installation area, review viewing distances and define the required visibility. Use films and laminates appropriate for cleaning habits, sun exposure and daily operation. Typography, color, illumination, material choice and production files are coordinated into one practical system.
Vehicle year and model must be checked before artwork positioning. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
08. Production-ready files
Use films and laminates appropriate for cleaning habits, sun exposure and daily operation. Typography, color, illumination, material choice and production files are coordinated into one practical system. Vehicle year and model must be checked before artwork positioning. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency.
Keep important information away from door gaps and abrupt body contours. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.

09. Site measurements
Vehicle year and model must be checked before artwork positioning. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency. Keep important information away from door gaps and abrupt body contours. We assess the site, measure the installation area, review viewing distances and define the required visibility.
Compare the scope and cost of full wrapping against a carefully designed partial wrap. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
10. Installation sequence
Keep important information away from door gaps and abrupt body contours. We assess the site, measure the installation area, review viewing distances and define the required visibility. Compare the scope and cost of full wrapping against a carefully designed partial wrap. Typography, color, illumination, material choice and production files are coordinated into one practical system.
Use films and laminates appropriate for cleaning habits, sun exposure and daily operation. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
11. Final inspection
Compare the scope and cost of full wrapping against a carefully designed partial wrap. Typography, color, illumination, material choice and production files are coordinated into one practical system. Use films and laminates appropriate for cleaning habits, sun exposure and daily operation. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency.
Vehicle year and model must be checked before artwork positioning. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
12. Maintenance
Use films and laminates appropriate for cleaning habits, sun exposure and daily operation. Printing, cutting, assembly and on-site fitting are checked for durability, accurate mounting and visual consistency. Vehicle year and model must be checked before artwork positioning. We assess the site, measure the installation area, review viewing distances and define the required visibility.
Keep important information away from door gaps and abrupt body contours. We consider materials, fabrication methods and actual site conditions early, so each design performs reliably in the place where it will be used.
Share your measurements, ideas or photos of the site and we will review the application together.